Marketing Budget Defense Kit
The framework for tying every line of spend to a business outcome, so the budget conversation is about what the company is building — not which numbers went up.
Get the kit
Tools & workbooks
Not every problem needs a consultant.
Some of them need a good afternoon and the right worksheet. These are the tools we'd hand you in the first week of an engagement — for the teams who'd rather start on their own.
Why these exist
The thinking is the product. The workbook just makes you do it.
Most of what we do in a room with a leadership team isn't secret. It's a sequence of questions, asked in the right order, with nowhere to hide from the answers. Why should someone choose you? What do you believe that your competitors don't? What's the one message your team keeps falling back on because it never requires a decision?
A lean team can work through a lot of that alone. So we wrote it down.
Two lines: one for the marketing leader who has to defend a budget and plan a quarter, one for the owner who has to write the website copy themselves this weekend. Both built on the same architecture we use in every engagement.
If you work through one and get stuck, that's often the moment a conversation is worth having. No obligation either way.
For marketing leaders
The Marketing Leadership Toolkit
For the one- or two-person team carrying a brand bigger than its headcount. Three volumes, each built to survive a meeting with the person who signs the budget.
90-Day Campaign Blueprint
Start from which strategic message this quarter should bring to life, then work down to the calendar. The same sequencing we use in the Audit + 90-Day Plan engagement.
Get the blueprintROI Report Builder
Reporting that puts a number beside another number and a story beneath both. Built so the metrics that are hardest to fake are the ones that lead.
Get the builderSold individually or as a bundle.
For small business owners
For the founder doing the marketing between everything else.
Shorter, cheaper, and built for a single sitting. Each one takes a problem you'd otherwise decide from scratch under deadline and gives you criteria instead.
Brand Messaging Fix
The core questions from a Brand Clarity Sprint, condensed. Decide what you stand for and what's worth repeating before you write another caption.
Get the workbookWebsite Copy Blueprint
Page by page, what to say and in what order — so the site sounds like your company and not like every other company's template.
Get the blueprintLocal SEO Audit
A checklist for the things that actually decide whether a nearby customer finds you, without the parts you'd need an agency to act on.
Get the auditSocial Media Planner
A planner that starts from your messages, not from the calendar — so the feed builds evidence for something instead of filling a slot.
Get the plannerSold individually or as a bundle.
Where it leads
Start with a workbook. Or don't. Either way, here's the path.
The tools are honest work on their own. They're also how a lot of engagements begin — a team works through one, hits the question they can't answer alone, and calls.
01
Work it yourself
Pick the workbook closest to the problem you called about. Give it an afternoon.
02
Read along
Occasional essays on messaging, lean teams, and marketing from what you stand for. No sequence, no drip — just the thinking when there's something worth saying.
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03
Talk it through
When the workbook turns up the question your team can't settle, that's usually the conversation worth having first.
Start a conversation
Start a conversation
Worked through one and hit the question you can't answer alone?
That's usually where an engagement starts. Thirty minutes, no pitch — bring the page you got stuck on.